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  • RESEARCH METHODS (910113)

    MM CLASS XXXVI – MAK CLASS I

    Course Programme

    Credit Point:

    Three (3) credit units

    Lecturers

    Prof. Drs.ec. Wibisono Hardjopranoto, M.S.

    Dr Daniel Sparingga

    Drs.ec. Sujoko Efferin, MCom(Hons), MA (Econ), PhD

    Endang Ernawati, S.E., M.Si.

  • MANAJEMEN STRATEGIK/ STRATEGIC MANAGEMENT

    SUSUNAN MATERI MINGGUAN/WEEKLY SHEDULE

    KULIAH

    KE-

    MATERI/TOPIK

    REFERENSI

    UTAMA

    TAMBAHAN

    1

    Overview & Tips for case Analysis

    Intro.


    2.1

    The Nature of Strategic Management

    Ch.1

    Cohesion C

    2.2

    Business Mission

    Ch.2

    3

    3

    SWOT Analysis

    Ch.3,4

    7,8

    4.1

    Strategies in Action

    Ch.5

    5

    4.2

    Case Discussion: Coca Cola Company (1)



    5.1

    Strategic Analysis and Choice

    Ch.6

    3,4

    5.2

    Case Discussion: Coca Cola Company (2)



    6

    Porter in Action


    4,5

    7.1

    Strategy Implementation: Nature

    Ch.7

    2,3

    7.2

    Case Discussion: E*Trade Financial Inc. (1)



    8.1

    Strategy Implementation: Functional

    Ch.8

    3,7

    8.2

    Case Discussion: Southwest Airlines Co. (1)



    9.1*

    Strategy Evaluation & Control

    Ch.9

    3

    9.2*

    Case Discussion: E*Trade Financial Inc. (2) & Southwest Airlines Co. (2)



    10*

    Great Articles from HBR & SMR or Contemporary Topics


    9,10

    11

    Final Case Discussion: Wendy’s International



    12

    Hamel & Prahalad in Action


    6,9