MM CLASS XXXVI – MAK CLASS I
Course Programme
Credit Point:
Three (3) credit units
Lecturers
Prof. Drs.ec. Wibisono Hardjopranoto, M.S.
Dr Daniel Sparingga
Drs.ec. Sujoko Efferin, MCom(Hons), MA (Econ), PhD
Endang Ernawati, S.E., M.Si.
MANAJEMEN STRATEGIK/ STRATEGIC MANAGEMENT
SUSUNAN MATERI MINGGUAN/WEEKLY SHEDULE
KULIAH
KE-
MATERI/TOPIK
REFERENSI
UTAMA
TAMBAHAN
1
Overview & Tips for case Analysis
Intro.
2.1
The Nature of Strategic Management
Ch.1
Cohesion C
2.2
Business Mission
Ch.2
3
3
SWOT Analysis
Ch.3,4
7,8
4.1
Strategies in Action
Ch.5
5
4.2
Case Discussion: Coca Cola Company (1)
5.1
Strategic Analysis and Choice
Ch.6
3,4
5.2
Case Discussion: Coca Cola Company (2)
6
Porter in Action
4,5
7.1
Strategy Implementation: Nature
Ch.7
2,3
7.2
Case Discussion: E*Trade Financial Inc. (1)
8.1
Strategy Implementation: Functional
Ch.8
3,7
8.2
Case Discussion: Southwest Airlines Co. (1)
9.1*
Strategy Evaluation & Control
Ch.9
3
9.2*
Case Discussion: E*Trade Financial Inc. (2) & Southwest Airlines Co. (2)
10*
Great Articles from HBR & SMR or Contemporary Topics
9,10
11
Final Case Discussion: Wendy’s International
12
Hamel & Prahalad in Action
6,9
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