Creative Marketing Strategy
(CMS)

CREATIVE MARKETING STRATEGY

KULIAH KE:

TANGGAL

TOPIK

1

20 April 09

*Marketing as strategic business discipline

*Marketing Plus 2000

2

27 April 09

*Marketing Plus 2000(lanjutan)

*The Horizontal Marketing

3

4 Mei 09

The Sustainable market-ing enterprise

4

11 Mei 09

Value Creating business

5

18 Mei 09

Kasus 1

6

Pak Adhi

360 Degree customer centric marketing

7

Pak Adhi

Only The Sustainable Succeed

8

Pak Adhi

Kasus 2

9

*Mapping strategy and fitting

*Capture tactic

*Value Enhancer

10

Kasus 3

11

Kasus 4

12

Kasus 5

Buku Referensi:

· MarkPlus on Strategy – hermawan Kartajaya

· Boosting Field Marketing Performance from Strategy to Execution – Hermawan Kartajaya

· Crowd – yuswohady

Evaluasi:

· 40% keaktifan Individu

· 60% kelompok (makalah+presentasi)