Creative Marketing Strategy
(CMS)
CREATIVE MARKETING STRATEGY
KULIAH KE: | TANGGAL | TOPIK |
1 | 20 April 09 | *Marketing as strategic business discipline *Marketing Plus 2000 |
2 | 27 April 09 | *Marketing Plus 2000(lanjutan) *The Horizontal Marketing |
3 | 4 Mei 09 | The Sustainable market-ing enterprise |
4 | 11 Mei 09 | Value Creating business |
5 | 18 Mei 09 | Kasus 1 |
6 | Pak Adhi | 360 Degree customer centric marketing |
7 | Pak Adhi | Only The Sustainable Succeed |
8 | Pak Adhi | Kasus 2 |
9 | *Mapping strategy and fitting *Capture tactic *Value Enhancer | |
10 | Kasus 3 | |
11 | Kasus 4 | |
12 | Kasus 5 |
Buku Referensi:
· MarkPlus on Strategy – hermawan Kartajaya
· Boosting Field Marketing Performance from Strategy to Execution – Hermawan Kartajaya
· Crowd – yuswohady
Evaluasi:
· 40% keaktifan Individu
· 60% kelompok (makalah+presentasi)