Manajemen Stratejik
(MS)

MANAJEMEN STRATEGIK/ STRATEGIC MANAGEMENT

SUSUNAN MATERI MINGGUAN/WEEKLY SHEDULE

KULIAH

KE-

MATERI/TOPIK

REFERENSI

UTAMA

TAMBAHAN

1

Overview & Tips for case Analysis

Intro.


2.1

The Nature of Strategic Management

Ch.1

Cohesion C

2.2

Business Mission

Ch.2

3

3

SWOT Analysis

Ch.3,4

7,8

4.1

Strategies in Action

Ch.5

5

4.2

Case Discussion: Coca Cola Company (1)



5.1

Strategic Analysis and Choice

Ch.6

3,4

5.2

Case Discussion: Coca Cola Company (2)



6

Porter in Action


4,5

7.1

Strategy Implementation: Nature

Ch.7

2,3

7.2

Case Discussion: E*Trade Financial Inc. (1)



8.1

Strategy Implementation: Functional

Ch.8

3,7

8.2

Case Discussion: Southwest Airlines Co. (1)



9.1*

Strategy Evaluation & Control

Ch.9

3

9.2*

Case Discussion: E*Trade Financial Inc. (2) & Southwest Airlines Co. (2)



10*

Great Articles from HBR & SMR or Contemporary Topics


9,10

11

Final Case Discussion: Wendy’s International



12

Hamel & Prahalad in Action


6,9