KULIAH

KE-

MATERI/TOPIK

REFERENSI

UTAMA

TAMBAHAN

1

Overview & Tips for case Analysis

Intro.

2.1

The Nature of Strategic Management

Ch.1

Cohesion C

2.2

Business Mission

Ch.2

3

3

SWOT Analysis

Ch.3,4

7,8

4.1

Strategies in Action

Ch.5

5

4.2

Case Discussion: Coca Cola Company (1)

5.1

Strategic Analysis and Choice

Ch.6

3,4

5.2

Case Discussion: Coca Cola Company (2)

6

Porter in Action

4,5

7.1

Strategy Implementation: Nature

Ch.7

2,3

7.2

Case Discussion: E*Trade Financial Inc. (1)

8.1

Strategy Implementation: Functional

Ch.8

3,7

8.2

Case Discussion: Southwest Airlines Co. (1)

9.1*

Strategy Evaluation & Control

Ch.9

3

9.2*

Case Discussion: E*Trade Financial Inc. (2) & Southwest Airlines Co. (2)

10*

Great Articles from HBR & SMR or Contemporary Topics

9,10

11

Final Case Discussion: Wendy’s International

12

Hamel & Prahalad in Action

6,9